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  • 525 College Ave, Suite 115, Santa Rosa, CA
  • (707) 526-1050
  • Home
  • About
    • About Us
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    • Affiliations
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    • Testimonials
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  • Selling
    • Selling a Business
    • Selling Tutorial
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    • Buying a Business
    • Buying Tutorial
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    • Join Email List
    • Transaction Terms
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    • Buyer FAQ
  • Listings
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    • Active/New Listings
    • Under Contract Listings
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  • Contact
Client Portal

  • Home
  • About
    • About Us
    • Our Team
    • Affiliations
    • Completed Transactions
    • Testimonials
    • Careers
  • Selling
    • Selling a Business
    • Selling Tutorial
    • Inquire Now
    • Transaction Terms
  • Buying
    • Buying a Business
    • Buying Tutorial
    • Buyer Profile
    • Join Email List
    • Transaction Terms
  • Insights
    • Seller Articles
    • Seller FAQ
    • Buyer Articles
    • Buyer FAQ
  • Listings
    • All Listings
    • Active/New Listings
    • Under Contract Listings
    • Completed Transactions
    • View Saved Listings
  • Contact
Client Portal

Seller Articles

Seller Articles
Is It Possible to Sell to a Business Competitor?

A common question in the realm of buying and selling businesses is, “Is it possible to sell to a business competitor?” The short answer is yes, it is quite possible and rather common. That stated, selling to a business competitor […]

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Seller Articles
The Importance of Having a Dominant Position in the Market

In order to get top dollar for your business, it is necessary to prepare for the sale well in advance. In short, a tremendous amount of strategy and preparation goes into a successful sale. The amount you ultimately receive for […]

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Seller Articles
Are You Emotionally Ready to Sell?

Quite often sellers don’t give much thought to whether or not they are ready to sell. But this can be a mistake. The emotional components of both buying and selling a business are quite significant and should never be overlooked. […]

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Seller Articles
Learn the Dynamics and Save the Deal

Many business owners are unfamiliar with the dynamics of selling a company, because they have never done so. There are numerous possible “deal breakers.” Being aware of the following pitfalls and their remedies should help prevent the possibility of an […]

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Seller Articles
Selling: What Does An Intermediary Expect From You

If you are seriously considering selling your company, you have no doubt considered using the services of an intermediary. You probably have wondered what you could expect from him or her. It works both ways. To do their job, which […]

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Seller Articles
Family-Owned Businesses Do Have Choices

Family-owned businesses do have some options when it comes time to sell. Selling the entire business may not be the best choice when there are no other family members involved. Here are some choices to be considered: Internal Transactions Hire […]

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Seller Articles
Who is Today’s Buyer?

It has always been the American Dream to be independent and in control of one’s own destiny. Owning your own business is the best way to meet that goal. Many people dream about owning their own business, but when it […]

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Seller Articles
Why Deals Fall Apart — Loss of Momentum

Deals fall apart for many reasons – some reasonable, others unreasonable. For example: • The seller doesn’t have all his financials up to date. • The seller doesn’t have his legal/environmental/administrative affairs up to date. • The buyer can’t come […]

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Seller Articles
Personal Goodwill: Who Owns It?

Personal Goodwill has always been a fascinating subject, impacting the sale of many small to medium-sized businesses – and possibly even larger companies. How is personal goodwill developed? An individual starts a business and, during the process, builds one or […]

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Santa Rosa, CA

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Industry Insights

What Is Goodwill and Why Does It Matter When Selling a Business?

September 4, 2026
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Understanding the Different Types of Business Buyers

August 28, 2026
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Understanding the Buyer’s Perspective Can Help You Sell

August 21, 2026
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