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  • 525 College Ave, Suite 115, Santa Rosa, CA
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  • Home
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    • Buying Tutorial
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    • Join Email List
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    • Buyer FAQ
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    • Under Contract Listings
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  • Contact
Client Portal

  • Home
  • About
    • About Us
    • Our Team
    • Affiliations
    • Completed Transactions
    • Testimonials
    • Careers
  • Selling
    • Selling a Business
    • Selling Tutorial
    • Inquire Now
    • Transaction Terms
  • Buying
    • Buying a Business
    • Buying Tutorial
    • Buyer Profile
    • Join Email List
    • Transaction Terms
  • Insights
    • Seller Articles
    • Seller FAQ
    • Buyer Articles
    • Buyer FAQ
  • Listings
    • All Listings
    • Active/New Listings
    • Under Contract Listings
    • Completed Transactions
    • View Saved Listings
  • Contact
Client Portal

Seller Articles

Seller Articles
What Buyers Really Want From a Business Sale

When you’re selling a business, it’s natural to focus on the number you want to receive. But experienced sellers know that a successful transaction involves much more than agreeing on a price. The amount of cash changing hands, the financing […]

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Seller Articles
Does Your Asking Price Help or Hurt Your Business Sale?

One of the most important decisions a business owner makes when preparing to sell is determining the right asking price. It is natural to want the highest possible value for a company built through years of hard work, sacrifice, and […]

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Seller Articles
What Makes a Business Attractive to Buyers?

Many business owners wonder whether their industry will determine how easy it is to sell their business. While certain industries may experience periods of higher demand than others, buyers rarely make decisions based on industry alone. More often, they focus […]

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Seller Articles
What Is Goodwill and Why Does It Matter When Selling a Business?

When business owners hear the term goodwill, they often assume it simply means having a good reputation. While reputation certainly plays a role, goodwill has a much broader meaning when it comes to valuing and selling a business. In simple […]

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Seller Articles
Understanding the Different Types of Business Buyers

When business owners begin thinking about selling, it’s easy to picture a single type of buyer. In reality, businesses attract a wide variety of buyers, each with different motivations, financial resources, and long-term goals. Understanding who these buyers are can […]

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Seller Articles
Understanding the Buyer’s Perspective Can Help You Sell

Selling a business isn’t just about finding someone with the financial resources to make an offer. It’s about finding the right buyer; someone who is confident enough to take one of the biggest professional and financial steps of their life. […]

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Seller Articles
Do You Know What Your Business Is Worth?

    For many business owners, the business is their largest financial asset. Yet surprisingly, many couldn’t tell you what it’s worth. That may not seem like a problem if you’re not planning to sell anytime soon. But understanding the […]

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Buyer Articles  ·  Seller Articles
What Helps a Business Sale Actually Reach the Closing Table?

Receiving an offer on your business is a major milestone, but experienced buyers, sellers, and advisors know that an accepted offer is only one step in the transaction process. The real challenge is navigating the weeks (or sometimes months) between […]

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Seller Articles
Is Owning a Business Right for You? 3 Questions That Bring Clarity

For some people, owning a business is a clear “no.” For others, it’s a persistent idea they can’t quite shake: the appeal of building something on their own terms, having more control over their income, and shaping the direction of […]

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mikenovabroker@gmail.com

525 College Ave, Suite 115,
Santa Rosa, CA

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Industry Insights

What Buyers Really Want From a Business Sale

September 25, 2026
Read More »

Does Your Asking Price Help or Hurt Your Business Sale?

September 18, 2026
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What Makes a Business Attractive to Buyers?

September 11, 2026
Read More »

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